Company Profiles
Elite Paint & Chemical Industries Limited: A Legacy of Color, Trust, and Innovation
In the vibrant story of Bangladesh’s industrial rise, few names resonate with as much history and resilience as Elite Paint & Chemical Industries Limited. Founded in 1952 by the visionary Late Mr. Serajuddin Ahmed, the company began as a modest paint factory in Chittagong under the name Elite Chemical Industries. With little capital but boundless ambition, it soon began reshaping the nation’s color landscape—one brushstroke at a time. More than 70 years later, Elite Paint has transformed into a national benchmark for quality, innovation, and customer trust. Headquartered in Uttara Model Town, Dhaka, this pioneering brand now leads Bangladesh’s decorative and industrial coatings market with unmatched reach and recognition.
From Modest Beginnings to National Leadership
The journey of Elite Paint mirrors Bangladesh’s own evolution. From a small-scale operation using basic machinery, the company has grown into a household name, thanks to:
● A customer-first approach
● Continuous R&D and innovation
● A strong dealer network spanning over 4,000 locations
● Strategic foresight in adapting to global standards
At the helm today is a seasoned and visionary Board of Directors, including:
● Feroz Ahmed – Chairman
● Salim Ahmed – Vice-Chairman
● Shajir Ahmed, Rabez Ahmed, Rahil Ahmed – Directors
Their leadership continues to drive the company forward while honoring its legacy of integrity and service.
Where Innovation Meets Excellence: R&D at the Core
Elite Paint’s competitive edge lies in its state-of-the-art research and development laboratory. Staffed by highly skilled chemists and specialists, the R&D team is the engine behind the brand’s constant reinvention.
The lab focuses on:
● Developing new decorative and industrial paint formulas
● Enhancing product durability and safety
● Addressing the evolving needs of residential, marine, and industrial clients
From stylish interior and exterior paints to high-performance coatings for ships and offshore platforms, Elite Paint’s products are engineered to last—and impress.
Global Partnerships with a Local Impact
In 2021, Elite Paint made a strategic leap forward by partnering with the Netherlands-based Transocean Coatings, a globally renowned name in protective and marine paints.
This technical collaboration allowed Elite Paint to:
● Access 250+ internationally certified coating solutions
● Manufacture marine-grade and industrial coatings locally
● Strengthen its position in Bangladesh’s fastgrowing infrastructure and shipbuilding sectors
Milestones That Matter
Elite Paint isn’t just the oldest paint brand in Bangladesh— it’s also one of the most awarded. Here are a few highlights:
Elite Paint is also ISO 9001:2015 Certified, a mark of its unwavering commitment to quality management and operational excellence.
A Product Portfolio as Diverse as the Nation It Serves
Whether it’s a village school or a luxury apartment, a garment factory or a naval dockyard—Elite Paint has a solution.
Core product segments include:
● Interior and exterior decorative paints
● Industrial and infrastructure coatings
● Marine and offshore protective coatings
● Eco-safe, lead-free paints for
health-conscious consumers Each product is designed not just to beautify, but also to protect and preserve.
Mission & Vision
Mission
To provide the highest quality paint and coatings that enhance durability, aesthetics, and protection across a variety of conditions. Built on trust, integrity, and innovation.
Vision:
To be the leading paint and coatings brand in Bangladesh by advancing sustainability, championing innovation, and delivering uncompromised product quality.
Current Initiatives & The Road Ahead
Elite Paint continues to expand its influence through:
● Expansion of dealer networks and retail infrastructure
● Ongoing R&D investment in sustainable paint technologies
● Introduction of new product lines to match shifting consumer preferences
● Workforce training programs for enhanced customer service
Looking forward, the company aims to:
● Deepen its market leadership in Bangladesh
● Scale up international partnerships and exports
● Innovate in the domain of green technology and carbon-neutral paints
● Pioneer industry standards for health, safety, and environmental compliance
Contact Elite Paint
● Head Office:
MIKA Cornerstone, House 16/17, Road 1 & 2, Level 5 & 6, Sector 6, Uttara Model Town, Dhaka-1230, Bangladesh
● Phone: +88-02-58955395, 58953674, 58952907
● Email: info@elitepaint.com.bd
● Website: www.elitepaint.com.bd
● Facebook:www.facebook.com/elitepaintbangladesh
● Hotline: 09666733733
From humble roots to high-rises, Elite Paint has been coloring Bangladesh’s dreams for over seven decades. With a bold vision, cutting-edge science, and a firm commitment to community, the company is not just painting walls—but also a better, brighter future.